„Flensburg liebt dich“ (Flensburg loves you) is an image campaign initiated by the Die schönste Förde der Welt e.V. association. As a diverse amalgamation of representatives of local businesses, its members are commited to improving communal life in Flensburg. One of the most popular events organized so far is the Flensburg-liebt-dich-Marathon, first held in 2017.
Built in 1908, the Alexandra, or „Alex“, as Flensburg’s residents have lovingly nicknamed it, is Germany’s oldest and last seaworthy passenger steamship. The Salondampfer Alexandra e.V. friends’ association is thus dedicated to maintaining and preserving this historical treasure. The Alexandra is a genuine part of Flensburg which can be admired at the museum harbour and, on rare occasions, in action in the fjord.